This may be so, but it doesn’t mean that there isn’t a place for you somewhere in it. Additionally, as with most industries, the landscape is constantly shifting and changing. If you go about affiliate marketing today with the mindset people had five years ago, then you might run into issues. But if you know today’s trends and can forecast what’s coming up in the industry, you’ll have a much better chance of success.
Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
Facebook offers two categories so you can better customize the fields on your Page. For the purpose of this introduction, let’s say we’re a “Business or Brand.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company and categorize it as a Retail Company. (To choose a category, simply start typing and choose from the drop-down list.)

The good news is that you don’t need special apps or complicated software to run a Facebook contest. One of the simplest ways to run a Facebook contest is to ask people to like your page or comment on a post to gain entry. This will help to build your audience, which is part of increasing traffic. And it helps to offer a prize that will really interest your Facebook fans.
Facebook ist und bleibt der wichtigste Social Media Kanal. Facebook bietet verschiedene Tools und Funktionen, um die Wertschöpfung für das Unternehmen zu maximieren. Wenn Unternehmen Facebook zur Kommunikation einsetzen, ist allerdings eine einheitliche Strategie entscheidend. Genau hier liegt Ihre Chance: Facebook Marketing wird vor diesem Hintergrund zum entscheidenden Erfolgsfaktor. Durch eine innovative Strategie sorgen Sie für mehr Interaktion mit Ihrer Zielgruppe, eine höhere Reichweite und Bekanntheit Ihres Unternehmens.

While Instant Articles are definitely not for every business, they have helped some larger publishers monetize from native advertising. Because users are 20% more likely to click on Instant Articles and 70% less likely to abandon then due to poor user experience, publishers have a greater opportunity to earn revenues from native ads. However, the format has received backlash because the publishers don’t own the analytics.
The first step to creating a successful group is choosing your niche. I talk a lot about niches because it’s an incredibly effective way to attract the right kind of audience! If you’re going to put in the effort into well-made posts, you want to make sure they will resonate with your ideal client. Know the demographics of the people you’re targeting so that you can promote the right kinds of products and services to them.
„Bei den ersten A/B-Tests, in denen es um die Weiterleitung auf die Webseite und das Ausfüllen eines Lead-Formulars ging, schnitten die nativen Lead Ads von Facebook bei der Gesamtanzahl an Leads und der Conversion Rate besser ab als Link Ads. Gleichzeitig wurden die Kosten pro Lead im Vergleich zu bisherigen Verfahren zur Lead-Generierung im sozialen Kontext um das Vierfache reduziert.“ – Kim Kyaw, Managerin, Digital Marketing & Social Media, Land Rover
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Um die Werbeanzeigen zu optimieren, bietet Facebook die Option, verschiedene Bilder hochzuladen und diese gegeneinander zu testen. Die Werbeanzeigen werden in unterschiedlichen Versionen ausgespielt und man kann anschließend erkennen, welche Versionen der Werbeanzeige besser funktionieren und welche nicht so gut laufen. So lassen sich die Werbeanzeigen gezielt optimieren.
But with such a massive and diverse collection of users, Facebook offers a unique opportunity for marketers to drive awareness for their brands — an opportunity that could also drive more leads for your business than any other paid channel. Below, we’ll walk through the steps to get started with Facebook advertising, making sure you’re producing the right ad at the right time.
Die Performance deiner Werbeanzeigen messen: Sieh dir aktuelle Daten zur Performance deiner Werbeanzeigen an und plane Berichte ein. Wenn du dir die Ergebnisse auf Kontoebene ansiehst, erhältst du einen Überblick über die Performance aller deiner Kampagnen. Außerdem kannst du dir die wichtigsten Kennzahlen anhand von Aufschlüsselungen ansehen oder Anzeigenberichte planen. Mehr zu Anzeigenberichten im Werbeanzeigenmanager